Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice
نویسندگان
چکیده
منابع مشابه
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Background and Aim: Today, in universities and research institutes, the lack of attention to commercialization makes it impossible or difficult to enter the markets for technology and research products. therefore, this study aims to design a commercialization model for research achievements of a military research institute. Methods: This descriptive-analytic study was done in a cross-sectional ...
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ژورنال
عنوان ژورنال: Business Research
سال: 2018
ISSN: 2198-3402,2198-2627
DOI: 10.1007/s40685-018-0072-4